A great many elements are involved when calling a press conference to convey a message, whether aimed at the community at large or a specific group. It is important that the people in charge of the press conference work in harmony with all those connected to it.
Information presented to the media requires careful and thoughtful planning; every aspect of this Public Relations event must be properly orchestrated to help ensure the desired result.
Moreover, post press-conference efforts are necessary to ensure the message reaches the target group.
Athygli’s media specialists have years of experience managing all aspects of press conferences, from the initial preparations and invitations to saturation follow-up activities.