Athygli‘s consultants are often brought in to assist in crisis management. This includes identifying the nature of the crisis, and taking rapid steps to minimize damage.
The right crisis response is critical to the continued well-being of a company, which also involves focusing on Public Relations to minimise damage to public image.
The public‘s perception of a company's reaction to a crisis is as important as the operating response itself.
Athygli has extensive experience in crisis management, as well as proactive crisis management, which involves forecasting potential crises and planning how to deal with them: an ounce of prevention can be worth a pound of cure.