The idea behind Public Relations work is to create and maintain a positive image of a company, individual or organisation.
Creating an image is one of the most complex aspects of running a successful business, and one of the most important.
Strong and trustworthy lines of communication must exist between a company, its customers and the public – as well as employees.
Effective public relations ensure that a company or organisation plays a positive role in people's thinking, and strengthens its position in the marketplace.
Athygli works alongside businesses and institutions to collect and communicate information in a professional manner.